Our friend and thought leader in church communication, Tony Morgan, recently wrote a post that gave a few pointers on how to write better content for your website/blog. A blog for your church or non-profit can be important for a variety of reasons, including search engine optimization and as a principle avenue for communication. Writing anything for the web can be a laborious and time consuming task, but if done well it can make a significant difference in how well you communicate on the web. In this post I wanted to pull from, and expound on a few of Tony's insightful ideas.
1. Tell stories.
The stories about YOU are the best.
Making a habit of telling stories is vital to a great website or blog, this is especially true if you are a ministry. A story of restoration or healing, a narrative of grace and forgiveness, or an account of someone's life change is often more important and persuasive than any other content on your website. Your church blog is a perfect place to post stories. A compelling story will speak volumes about who you are and what you are trying to accomplish.